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The Challenge:

Zinc Group was tasked to create a promotion to support the Laminex team by providing a tool to motivate and incentivise customers to keep Laminex top of mind.

Our focus was to:

• Excite the audience

• Set sales targets

• Offer aspirational prizes

If you want more information about case studies like this and how we can work together, we’d love to hear from you!


A Legendary Solution


The Solution:

Zinc Group created a promotion that ran over several months and offered a prize pool of choice for winners valued at over $100,000 with weekly draws plus a major draw at the end.

Participation was by invitation and offered customers the chance to enter the weekly draw by meeting individual sales hurdles. Personalised dashboards allowed participants to track their progress.



customer participation


entries into the draw

of prizes won!


Our Work

Member Engagement And...

Building A One-Stop Shop

Redefining Member Experience

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from 21 offices 
located in 13 countries

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