The Challenge:
Zinc Group was tasked to create a promotion to support the Laminex team by providing a tool to motivate and incentivise customers to keep Laminex top of mind.
Our focus was to:
• Excite the audience
• Set sales targets
• Offer aspirational prizes
Australia
A Legendary Solution
Laminex
The Solution:
Zinc Group created a promotion that ran over several months and offered a prize pool of choice for winners valued at over $100,000 with weekly draws plus a major draw at the end.
Participation was by invitation and offered customers the chance to enter the weekly draw by meeting individual sales hurdles. Personalised dashboards allowed participants to track their progress.
Results:
60%
customer participation
46,000
entries into the draw
of prizes won!
$120,000
Our Work
We are 400 people
from 21 offices
located in 13 countries
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