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Situation:

Nutrien needed to re-engage members, deliver value ad and drive acquisition through their rewards program as well as deliver greater user and segment insights.

If you want more information about case studies like this and how we can work together, we’d love to hear from you!

Australia

Member Engagement And Acquisition

Nutrien

Idea:

Zinc redeveloped and re-launched the program with an enhanced platform improving functionality, features and the overall user experience. This improved user experience (UX) and was complemented by continuous communications to drive engagement.

Results:

13%

Member growth

88%

Member engagement

+359m

Points earned since re-launch

2300+

Reward items ordered

Our Work

City of Happiness
TAP TAP

Building A One-Stop Shop
Tapcorp

Redefining Member Experience
Luxottica

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