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Situation:
Nutrien needed to re-engage members, deliver value ad and drive acquisition through their rewards program as well as deliver greater user and segment insights.
Australia
Member Engagement And Acquisition
Nutrien
Idea:
Zinc redeveloped and re-launched the program with an enhanced platform improving functionality, features and the overall user experience. This improved user experience (UX) and was complemented by continuous communications to drive engagement.
Results:
13%
Member growth
88%
Member engagement
+359m
Points earned since re-launch
2300+
Reward items ordered
Our Work
We are 400 people
from 21 offices
located in 13 countries
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