Idea:

Tabify was custom built specifically for TAB (wagering division). A one-stop digital shop to enable 4000+ venues around Australia to access local venue promotions, incentives, communications materials and marketing toolkits, as well as support large promotional events. Incorporating marketing toolkit, the incentive modules included:

• CMS to enable admin access to set up individual incentives based on variable audiences, periods and metrics including % growth, $ growth combinations.

• Venues desire to opt-in to participate in each incentive.

• Real-time venue results and leaderboards to drive engagement throughout the incentive period.